Dessi is a shy foreigner who works at a fish market. She has resigned herself to spending her life chopping fish. On the other end of town, Rex is a high-fashion photographer who’s bored with the superficial women surrounding him. He also has quite a thing for gambling, and because of this, he’s in debt to his rival photographer, Albert.
One day Albert makes him a bet—he’ll forgive Rex all the money he owes him, on one condition: Rex must turn a girl of Albert’s choosing into a high-fashion model. When Albert sees Dessi he insists this is the girl Rex needs to change. Rex accepts the challenge and takes Dessi under his wing, teaching her all of the tricks he knows about how to be a beautiful woman. Rex finds that in the course of doing this, he falls in love with Dessi, but worries what will happen if she ever discovers the truth.